The Private Practice Summit 2010 will be the biggest, most life-changing event in our profession, filled to the brim with BRAND NEW cutting edge presentations and step-by-step blueprints for private practice success.

Please Note : This event is the first of its kind in the history of private practice and we only have room for 125 attendees to ensure it is an incomparable, upscale, interactive event. So my advice to you is to carefully read through this page, and purchase your tickets while they're still available. This event will fill the gap between evidence-based practice and marketing systems for your business, empowering you to transform yourself from the viable practitioner to the viable practice owner.

From: Nitin Chhoda

Denville, NJ

Dear Success-Minded Private Practice Owner,

Have you ever wondered why some private practice owners enjoy significant clinical and financial success and have more time and freedom to enjoy life on THEIR own terms?

Are they 500% better therapists?

Are they 700% better educated?

They may or may not be.

One thing is certain. They definitely know a few "closely guarded" secrets that allow them to combine their clinical expertise with effective marketing systems, creating an abundant practice that enriches the lives of both patient and practitioner.

I don't know how it is that you got to this website. And frankly, it doesn't much matter. What matters is that you're here because you want to serve your patients better, you want to be a better practitioner and you want a lifestyle that allows you to treat patients because you love the art and science and treatment, not because you have to make ends meet.

As private practice owners, we dedicate our lives to quality patient care, using advanced assessment and intervention techniques. Yet there are ways to improve our lives, business and patient experiences with the right systems to communicate with patients, doctors and the community. That's exactly what the Private Practice Summit will help you with.

Maybe You're Here...

...because you are tired of running around like a chicken without a head, or having a hard time finding the right staff or struggling to get doctors to refer to you.

Maybe you feel like a prisoner to your own practice, unable to spend time with family since you are working round the clock to make ends meet.

Maybe you've tried all of the overpriced "consultants" who charge you several thousand dollars only to delivery impractical information, gimmicks that over-promise and grossly under-deliver results. Or maybe you're just fed up with the frustration and uncertainty of an unpredictable cash flow, declining reimbursements and physician owned private practices and other 'syndicates' that suck the lifeblood out of your practice by pulling them away from you...

How This Whole Thing Came To Be...

As a clinician, I dedicated my life to quality patient care with evidence-based treatment. But I knew deep down that I felt W-A-Y short of the information, tools and systems needed to streamlime my business and implement the blueprints for creating a successful physical therapy private practice.

I attended several events, both in and out of the physical therapy fields to gain an understanding of marketing. I was dismayed by the fact that practical, usable information to improve business systems was hard to come by. I could not find systems that I could put to use instantly at any of these conferences so I could see practical, measurable results the next day - not a single one!

I was unhappy with "business development" topics that were so general and watered down that I walked away feeling even more confused and frustrated than when I walked in.

I was looking for an event that focussed exclusively on strategic business systems to empower the private practitioner.

Make No Mistake: Clinical Expertise Is

PARAMOUNT For A Successful Practice

Clinical expertise is the backbone of a successful practice. Don't expect any referrals to come your way unless you commit yourself to the highest quality of patient care you can possibly offer. But in order to take your practice to the next level, you need systems that allow you to get more patients, offer more services to generate more revenue, appeal to referral sources consistently while simplifying your own life at the same time.

Let's face it. A private practice owner has to deal with a lot of stress and frustration daily.

And if you find it hard to balance your commitment to patients with the needs of a growing business, then you are not alone.

So I set out to create a fast-track, sure-fire event that would dramatically increase the possibility of success in your private practice. An event where the speakers are real world, successful practice owners with systems and methods to help you improve the way you manage your patients, increase the quality of care, improve the patient's experience and enhance all your efforts with strategic marketing systems.

So I started planning the Private Practice Summit in late 2009, and decided to hand pick dynamic, hard hitting speakers from all over the country, speakers who were slowly, systematically experiencing MASSIVE success in their business with powerful, unconventional tactics and had not shared their success secrets with anyone...

Until now.

My goal was simple, really: To give YOU two full days of private access to successful private practice owners who are ACTUALLY making things happen. Private practice owners who are generating multiple income streams of revenue at this very moment in our profession- doing what they love.

These speakers are committed to patient care, business systems and they are ready to pull back the curtains to teach YOU everything they know.

This would have to be an event where YOU would get every "gem" and every "nugget" of proven, cutting-edge, profit-boosting business strategies handed to you on a silver platter.

In a nutshell, I set out to create a two-day, fluff-free event that will get you to fast track the success of your private practice over the next 12 months.

This is NOT your run-of-the-mill seminar where attendees scamper around from one session to another making notes they'll never read. You won't find dry, theoretical knowledge from 'expert's with ZERO real-world, 'in the trenches' experience. And you certainly won't find stuffy "experts" who profess but don't practice. This is NOT the old, this is the new. It is the real deal. And there's nothing like it anywhere else. This will be an intense, immersive experience where you interact with the speakers, get your burning questions answered and learn new strategies to IMMEDIATELY implement and grow your practice.

BE PREPARED for the heavy artillery! These speakers will give you ALL their strategies to build your practice.

And that's how the first Private Practice Summit came to be.

FINALLY, Evidence-Based Practice Meets 21st Century Business Systems

The Summit Will Initiate A Full-Throttle Tranformation From Viable Practitioner To Viable Practice Owner

I have personally hand-picked this year's line-up of presenters to train you when you attend Private Practice Summit 2010.

Each presenter is at the top of their niche and will be teaching you real-life business and success strategies that will help improve your mindset and increase the effectiveness of your fundamental clinical core with strategic marketing systems.

Like I said, each and every presenter is a well respected figure in our profession, and has achieved success with a commitment to quality and systems. And any one of them could hold the key to your breakthrough business plan!

The Networking Opportunity Alone Is Work The Price Of Attendance

As a physical therapist in private practice, I spend over $100,000 a year travelling the globe, studying some of the top marketing experts in the world and buying ALL the material you can ever imagine for one purpose. To stay on the cutting edge and give you products like Referral Ignition. I don't do too many speaking events because I am busy with my coaching and consulting schedule, working with A-list clients who want to take their practice to the next level.

Being considered the best private practice marketing expert in the world (wikipedia) and writing for several magazines like ADVANCE, PT Magazine, IMPACT (including my #1 ranked blog on physical therapy marketing on Google) does not mean much to me. What does matter is my ability to give you the most powerful business building tactics for your private practice. I am the author of "Marketing For Physical Therapy Clinics" and "Total Activation: The 5 Step Fitness Mantra" and have appeared on several TV and radio shows.

I have been marketing my own businesses and other private practices for several years, and know the good, the bad and the ugly of what's working (and what's not working) in ads, websites, direct mail, publicity and every critical area of a private practice. Having transformed myself from "miserable failure" (my first business was a disaster and I delivered pizza to make ends meet at the age of 24) to "mega-success" as a private practice owner (a successful cash practice independent of insurance reimbursements in less than 12 months, software products, coaching programs and sold-out live events by the age of 31), I've taught hundreds of practices how to follow in my footsteps.

What I do best is help physical therapists and private practice owners like you grow your business.

But this isn't about me...

... it's about you, your patients and your business and the freedom, lifestyle and satisfaction you deserve. And if you're serious about taking your private practice to the next level... if you're serious about treating your practice BUSINESS like a BUSINESS and finally creating a reliable, secure and high-profiting empire that caters to YOUR lifestyle and not the other way around... then I'll see you in September in New Jersey to teach you this never-before revealed information.

Here are some of the things I will teach you:

• The difference between a patient and a client
• How to transition 'strangers' into prospects for your practice
• How to find the perfect 'hook' to consistently attract referral sources
• How to test and tweak your systems to get the maximum patients with minimum investment of time and money
• How to become the undisputed private practice expert in your area (you will get my step by step formula)
• How to get your patients to refer their friends and family and sing your praises to their doctors
• The one letter that you can send out to get physicians clamoring to work with you
• The importance of "patient reactivation campaigns" and how to structure them for maximum impact
• The Internal Referral Mechanism Success Code - How to reconnect with past patients and encourage them to return to your clinic AND refer friends and family

Do you want to train one of the top baseball teams in the world? Do you want to become a recognized physical therapist in your community, and have coaches and trainers send their athletes to be trained and treated by you? Jeff Cavaliere MSPT, CSCS served as both the Head Physical Therapist and Assistant Strength Coach for the last three seasons with the New York Mets. He is both an NSCA Certified Strength and Conditioning Specialist and a Certified Pilates Instructor. During his three seasons with the Mets, Jeff became an instant celebrity for his unique understanding of functional conditioning for baseball. He has also been featured on the cover of ADVANCE in August 2008.

He is a specialist in biomechanics and has created sports specific exercise routines for pitchers and position players. Jeff will talk about the importance of understanding the biomechanics of the sport, a prerequisite to landing the ‘dream job’. He will reveal how easy it is to ‘land a gig’ with smaller teams, since most major league teams have athletic trainers, but few (if any) have physical therapists. Learn about ‘prehab’ and prevention in the athletic environment, the rigors of working with athletes, the importance of passion, the functional variations between different sports and the general requirements (you’ll be surprised) to survive the ‘prime time’ without burning out. Jeff will pull back the curtains and reveal under-the-radar solutions on how to get involved with the team and how to initiate contact with the coaches and upper management.

These are just SOME of the things Jeff will reveal in his presentation:

• How to acquire the success mindset
• The prerequisite qualifications or certifications to 'get that breakthrough'
• How to become an official physical therapist for professional athletes
• What to say to local media and sports teams so that WANT you to train their premier athletes
• The right and the wrong ways to gain a celebrity status
• How to take the fear factor out of dealing with high profile athletes
• How to transform an athlete into a 'human billboard' for your practice
• How to build a reputation of being the A-list physical therapist in your community

Laura Miranda is a 21st century thinker: a successful physical therapist and fitness professional in New York City. She has 6 locations of women’s weight loss and gay men’s fitness boot camps. In addition to bring featured on local and national TV and in countless print and online publications, Laura was recently dubbed “NYC’s Fitness Expert” by Shape Magazine. Laura has used her 10 years of experience in the fitness and physical therapy industries to fine-tune, tweak, and perfect the new "group physical therapy" business model.

In Laura's own words: While in PT school I started out my career by training fitness clients in a local health club making $12.50/hour. I eventually worked my way up to earning top dollar with affluent clients at high-end facilities all while putting in a 50 hour work week in a private PT practice.

Hard lesson learned: An eager attitude and a passion to help people will only take you so far! When MY tank is consistently on empty from working 15 hour days, year after year, I eventually come to realize that there HAD TO BE an easier way.

The problem? I can only make as much money as there are hours in the day.

The solution? "Leverage my time by working with 30 people at once, systemize the entire program and duplicate myself by hiring trainers and therapists to run multiple locations for me while I sleep."

Laura has cracked the code on time leveraging and revenue generation and will teach you:

• The blueprint to cease trading precious hours for dollars by leveraging your time while working with clients in groups.
• The secrets necessary to find the exact niche market in your area that is underserved and in NEED of what you’ve got!
• Techniques to rake in additional income from your current patient base AND reach gobs of NEW people that are not normally attracted to a formal PT clinic.
• How to position yourself as the local expert in the community so that potential clients have NO CHOICE but to participate in your program.
• Utilize the group model as a stand-alone business, as an “upgrade” to current services, or as way to reintegrate inactive patients to your practice.
• Secret strategies for using social media, newsletters and blogging to drum up endless new clients month after month (and how to find reliable overseas employees for $4-$6 an hour to do all the work)

Having competent, well-trained clinicians is critical to long term patient satisfaction. However, this satisfaction can be an uphill battle without a process that systematically creates the image of what you want your patients to think and feel about your clinic. With the insight that I will share (that cost me hundreds of thousands of dollars to perfect), you will make that transition from outstanding clinician to strategic business owner with tremendous clarity, increased efficiency, enhanced revenue, improved focus and greater patient satisfaction.

These practical, time saving and revenue generating tips, tactics, and shortcuts are NOT taught to us in PT school or even when working for another company. These are the techniques that business experts pay thousands of dollars to learn and implement, and I will reveal EVERYTHING about the VIP Patient Experience in my presentation.

Here's what you will learn:

• The NUMBER ONE reason why patients stay and refer back to you (astonishing secret revealed)
• Three important phrases that patients LOVE to hear
• How to incorporate and synchronize email, phone and thank you letter communication for maximum goodwill and patient compliance
• DO NOT DO THIS or your practice will suffer. 97.4% of practices make this mistake and this single tip will increase revenue in your practice
• How to find out what REALLY matters to your patients and pushes their 'emotional triggers'?
• How to avoid the BIGGEST 'first impression' mistake (you'll NEVER guess this one and how easy it is to fix)
• How to INSTANTLY establish trust and rapport with patients during the INITIAL evaluation
  

David will go full-throttle and reveal:

• How to empower your clients about the difference between wellness vs. personal training
• How to establish YOUR practice as the number one place for their wellness needs
• The significant opportunity for wellness training in your community (and how to set up a step by step program and drive patients and attract referral sources)
• The blueprint on "reverse marketing", consumer marketing that triggers referrals from doctors and other referral sources
• How to close “the deal” with clients and sell them high value ($$$$) wellness training programs with long term commitments to wellness training
• Strategies to developing a successful wellness training protocol
• Insider strategies on wellness training: cash vs. insurance (this information is SO CUTTING EDGE that we will be switching off the video cameras during this part of David's presentation. This part of the presentation will NOT make it to the event DVDs)
  

Not to be missed, Michael will pull back the curtains and reveal:

• The three immediate benefits you gain by establishing a post rehab program
• The three mistakes every physical therapist makes when implementing a post rehab program
• The ten reasons post rehab programming is a must for your physical therapy practice in the current environment
• The keys to separating your post rehab program from your physical therapy practice
• How to find staff members for your post rehab program
• How to easily implement protocols and guidelines to make your post rehab program safe and effective
• When and what patients/clients are appropriate for a post rehab program and how to establish a foolproof method of identification
• How to package post rehab programs for maximum client/patient and referral attraction
• Why insurance carriers like post rehab programs and how it can improve your relationships with claim adjusters (this priceless information will pay for your summit ticket many times over)
• How to market your post rehab program to physicians and the medical community
• How to position your post rehab program to take advantage of the boom in health club memberships
• How to document post rehab services and outcomes
• Learn how to price and profit from post rehab services in your practice
  

It is possible to find therapists who want a job, but it's never easy to find and hire A-players. Larry Benz, co-founder of Evidence In Motion will teach you how to find A-player therapists who will keep standards of care high while being efficient and committed to your bottom line. Larry will explain how to use your existing marketing, sales, and networking efforts to find top candidates. He will provide a step-by-step system to make these strategies work for YOUR practice.

A-player therapists are the life blood of any growing practice. In this engaging discussion, you will learn where to look, what to ask, and who to hire to boost your practice today. At the end of this discussion you will:

• No longer just 'fill' a need for your practice
• Create a team-effort mind-set throughout your organization
• Develop a 'pool' of talent you can harness and nurture
• Become a magnet for high quality employees as opposed to striving to get their attention
• Identify avenues to find the talent that your competitors are missing
• Give up attempts to transform C-players into A-players
• Understand the psychological contract between you and your employees
• Create an employee incentive program that actually works
• Conduct on-campus recruiting even if you are a small practice
• Transform your web site into an effective recruiting tool
• Leverage Twitter, Facebook, and other social media networks to tap directly into A-player talent

This event will empower you to look at your practice in a new light. I can tell you with 100% certainty that no other event can bring you this caliber of presenters who are actually walking the walk and talking the talk.

And, frankly, it wasn't easy getting ALL these presenters to assemble under one roof at the same time AND get them to reveal the strategies that took them YEARS to perfect, test and implement. It took some (actually, a lot of) coaxing and arm-twisting, but I got every single one of them on board to travel and speak LIVE at the summit.

They are the real deal. Don't expect carefully scripted speeches or a polished talk with few practical nuggets. These are high-energy action-takers who are ready to give you the unvarnished truth for clinical and professional success and they WILL NOT hold anything back.

...that every presenter delivers their best, most profit-exploding tactics, blueprints, and systems, I've set up a little contest.

I've asked every presenter to choose a charity because I'm going to donate $1000 to the best presenter's charity of choice. And YOU get to tell me who the winner will be. You'll get to judge each presenter on one very important quality... CONTENT.

That's right; the presenter who delivers the best, most usable and actionable content will win $1000 of my money that will be donated to the charity of their choice.

And since these presenters are competitive, you know that they're going to come on stage full throttle with their best material, usable gems and practical nuggets for creating a successful practice. Plus, we get to donate money to a charity that'll put it to good use.

All the speakers, including myself will be delivering information that FLAT OUT works and answering your questions, so attending this event should be the best investment you can ever make in your practice.

I want you to be 100% sure that this incredible event is for you. So let me share with you a few comments from individuals who have attended my talks in the past.

Join Nitin Chhoda and the speakers for an invite-only breakfast on Sunday morning, September 12 and interact with the speakers over a delicious, hot breakfast.

Ask them any questions you want. This experience alone will be worth the price of admission. You'll get answers to your most pressing questions. Chances are, you may just get the single nugget to dramatically transform your business and raise it to the next level.

The first 50 participants will have the opportunity to get on the HOT SEAT Session. We will put you (or your most pressing question) on stage so all the speakers can collectively answer your single most pressing marketing, branding, positioning, retention, or growth challenges. Imagine having several different responses to the same question, from all the experts! It's almost as if the speakers become your own private consultants or mastermind coaches in this session. Considering that some of these speakers charge over $500/hour forof coaching and consulting, this amazing opportunity is something you DON'T want to miss.

How much would you expect to pay to have these six and seven figure-producing physical therapists and private practice owners reveal how to take your practice to the next level?

I could easily charge as much as $3000 for this event. In fact, many attendees from my live workshops have said they would have paid twice that amount ($6000) for the quality of information that they recieved.

...but you won't pay $3000 to attend. You won't even pay $2000.

In fact, I want to make sure that EVERY private practice owner who wants access to this business-boosting event can get in.  So I've set the registration fee to only $297 (early bird price), that's less than a third of the lifetime value of 1 patient.

And to make it even more convenient for you we've added the EZ - Pay monthly installment option - 4 payments of $97

So Click Here To Secure Your Seat For Only $297 Now!

I want you to be as confident and comfortable about this decision as possible. And just in case you're a little skeptical, I want you to know that you are protected by my Iron Clad, "No Fine Print "- 200% Money Back Guarantee.

I'm determined to never have an unhappy attendee so I'm backing it up with this incredible guarantee.

I have a feeling that we're going to sell out quickly due to all of the buzz and the caliber of presenters, so you'll have to ACT RIGHT NOW if you want to attend. Plus, if you wait, not only will you pay more, you will also lose out on the INVALUABLE early bird bonuses.

Listen, I've done 95% of the work for you. I've gathered the best, brightest and most profitable minds in our profession together for two days.

Private Practice Summit will breathe new life into your practice, dramatically improve your clinical skills, stimulate your marketing creativity, and allow you to meet and network with fellow success-minded private practice owners.

Now all you have to do is make the remaining 5% effort and register for the biggest and best private practice event ever.

Look, if you're serious about your private practice, then there's no excuse for missing these 2 days. Click Here To Register Safely and Securely Now.

Committed to your success,
Nitin Chhoda

P.S. Unless you're in self-sabotage mode or you've simply given up on making your dreams come true and taking your practice to new heights, you have no excuse not to be at Private Practice Summit 2010.  Just Click Here To Register Now >>

P.P.S. Look, 12 months from now you'll either be a year older and in the same position you are today (or worse), or you could have the security and reliability of a thriving private practice and all the benefits that hundreds of other private practice owners who have discovered this information are enjoying. Click Here To Register Before All 125 Seats Are Sold Out!

P.P.P.S. Remember, you're fully protected by my better-than-money-back guarantee. You'll never find a presenter line-up like this anywhere... So Register Now!