…With Systems to Get More Patients, Multiply Revenue Streams, Hire Staff and Boost Revenue With LESS Work, Frustration and Stress While You…


(Keep reading… Do not hire another marketing person, approach another physician for referrals, or even think about spending another dollar on marketing until you discover everything that lies in store for you at the 2014 Private Practice Summit.)

Private Practice Summit 14

Do You Want the EZ, 3 Payment Option?

Do You Want To Bring Any Guests?


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From: Nitin Chhoda,

Dear Success-minded Physical Therapist,

If you are a private practice owner, you know that the ground beneath you is shifting.

Healthcare in the United States is undergoing the biggest change ever since the inception of Medicare program in 1933.

Obamacare has changed everything as we know it.

Whether you like it or not (and regardless of what you feel about it), it’s here, and it has an economic impact on your practice.

What you are about to read isn’t about political views or philosophical opinions. It’s about objective, economic realities that will change the way you run your practice.

It’s going to affect the premiums and copays for patients.

It’s going to affect reimbursement for private practices (especially if you see Medicare patients).

It’s going to affect physicians, and the way they refer.

In fact, it has already started to change the way healthcare is purchased, delivered, documented and billed.

If YOU ARE COMMITTED to growing your practice despite the inevitable turmoil that lies ahead, beating the competition and finally making 2014 your most successful year in private practice, then I suggest you take a few minutes to carefully read this URGENT and time-sensitive message about the most important private practice summit ever.

What you are about to read could be the difference between a practice on its knees (struggling to survive) and a practice growing with streamlined systems to generate referrals, staff members lining up to work for the practice, and a reputation and expert status unmatched in the community.

All this while you slash your work hours and focus on high lifetime value activities to grow your practice.

But before you wait too long… Private Practice Summit 14 will sell out in record time and you may be left out in the cold. I don’t want that to happen to you, which is why you need to take action right now and register for the event.

WARNING! Private Practice Summit 2014 will be SOLD OUT Fast. Last year’s event SOLD OUT in a record-breaking 27 days with attendees from England, Australia and Singapore and I expect this year’s summit to be SOLD OUT even sooner. If you can make a decision and ACT QUICKLY, you can attend the Most IMPORTANT Private Practice Summit ever at the LOWEST Investment offered AND receive 3 Priceless BONUSES … If you don’t Register TODAY, you risk missing out on the “can’t miss” event of 2014 EXCLUSIVELY dedicated to providing private practice owners like you with the systems, strategies, and blueprints to quickly create a practice that consistently earns 6-figures year after year. I am so confident with this event that I am offering you a 100% money back guarantee if you are not satisfied after attending the event. Don’t miss out on this incredible opportunity.

The 5th Annual Private Practice Summit… And The Most Important One Yet…

2013 is long gone. As we get further into 2014, you know that the threats against physical therapy private practice are very real, and are mounting.

Here are just a FEW of the crushing threats that lie ahead:

1. Medicare is about to cut payments and impose penalties for documentation non-compliance.
2. Patients are trying to avoid copays and cancelling more and more appointments.
3. Costs continue to go up, and reimbursements continue to go down.
4. Physicians are going out of business, and referral sources are drying up.

In fact, if you see Medicare patients, this is going to be the most important Summit EVER.

In the BONUS session entitled “Cracking The Code on Medicare Payments” you’ll discover what the upcoming Medicare changes mean and how to use them to your advantage by building a multidisciplinary practice using the step by step formula I will provide you.

This alone will pay for your investment in the entire program. More on that later in this letter.

You need to be proactive about your future by TAKING ACTION.

Join me, and other private practice owners in a shared vision – Let’s use 2014 to propel your clinic towards the successful and thriving practice you always wanted. In fact…

The Rest of 2014 Will Make or Break Your Practice

Physical therapy private practice owners (just like you) are tired of wasting precious time and money using outdated marketing methods.

…And then there are a select group of physical therapists on the other side of the horizon, who have successfully implemented my ‘Referral Ignition’ marketing strategies and are adding new patients and increasing revenue month after month despite the economic upheaval affecting their competitors.

Here’s the good news for you.

When you attend the 2014 Private Practice Summit in Rutherford, NJ on April 25, 26 and 27, you’ll be able to do the same and you will earn CEU’s in the process.

Not only will I be speaking, but I’ve assembled a powerful ‘dream team’ of speakers who have in-the-trenches insight into everything you need to know from referral generation, hiring strategies, practice management and financial growth to help you build the practice you’ve always wanted. An opportunity like this has never been more critical because:

Obamacare is Forcing a Shift in the Business of Private Practice…..

The fact is, we are not taught to cope with the demands of business in school and this skill has now become critical to our survival as private practice owners.

After all, you went to PT school to become a licensed, highly skilled physical therapist and to serve the community.

Nitin Chhoda PT, DPT, CSCS is a licensed physical therapist in NJ, NY and a published author of “Marketing For Physical Therapy Clinics”, “Physical Therapy Marketing For The New Economy” and “Total Activation: The New 5 Step Fitness Mantra” (all featured on Amazon.com). Nitin has written hundreds of articles on physical therapy marketing for IMPACT, ADVANCE and PT Magazine, and is on the editorial board of IMPACT and PERSPECTIVES magazine (both APTA publications).

He is the founder of the Referral Ignition training systems, the Private Practice Summit, the Private Practice Retreat and the Private Practice Mastermind group. He has presented at the Private Practice Section Meeting of the American Physical Therapy Association, in addition to his talks at various conventions in the US, Canada and Asia. He is also the creator of In Touch EMR and In Touch Biller Pro, an integrated web-based EMR and billing software system, the Therapy Newsletter automated newsletter marketing system and Clinical Contact, a web-based mobile, email and voice broadcasting system with built-in appointment reminders. These tools are being used by thousands of physical therapists and rehab professionals in seven countries around the world to document patients, get paid, increase referrals, simplify and automate systems and increase revenue. It is for these reasons that Nitin has been called the “Number one private practice marketing consultant and business expert” according to Wikipedia.

His private practice mastermind clients are known as the TOP earners in private practice, since Nitin has found his true calling in life – coaching, consulting and helping physical therapists to get more patients, increase revenue and achieve freedom and personal satisfaction as private practice owners.

So whether you’re looking to make your first $100,000.00 or you’re ready to take your private practice to a multi-million dollar level, the 2014 Private Practice Summit is THE place to discover the proven, cutting-edge practice-building systems and strategies that will help you achieve your goals faster than you ever imagined possible.

This is the ONLY event of its kind and Nitin holds nothing back. It will be SOLD OUT. So we urge you to read this entire letter right NOW and reserve your seat TODAY before it’s too late.

If only it were that simple…

We live in a bold new age, one in which a private practice owner has to be far more strategic than ever before.

In fact, there has NEVER been a more important time to grow, solidify, strengthen, and perhaps even re-invent your physical therapy private practice than the present if you want to stay ahead of the changing economy and the growing competition.

The fact is – reimbursements continue to decline every day, mergers and acquisitions of physical therapy clinics (by hospitals and physicians) are dangerously commonplace and recruiting is becoming an art form, making it harder and harder for you to find good staff to help you grow your practice. If you see Medicare patients, there are additional challenges. PQRS, functional limitation G codes and manual medical review are just the tip of the iceberg.

To add to that, it’s not easy to streamline referral generation; which makes it even harder for you to achieve the financial freedom and independence that drove you to start your practice in the first place.

But there is a solution, the same one used by thousands of physical therapy private practice owners and rehab professionals in seven countries around the world who use our software products, books, audio and video programs and attend our live workshops across the United States.

It’s called Referral Ignition.

It’s a strategic marketing plan to increase referrals from prospects, patients, physicians and the community to create an unlimited number of referrals for your practice. Combine this with an effective hiring strategy and you now have all the components to engineer a thriving private practice.

The formula is simple:

More Patients + Quality Staff = Freedom (financial and personal) for YOU.

On April 25th, 26th and 27st in Rutherford, NJ, I will teach you how to implement the Referral Ignition program. I will pull back the curtains and reveal EVERYTHING you need to know to grow your practice in this life-altering three day weekend. There’s more – I’ll prove to you how this training has the potential to add well over $100,000 a year to your income later in this message.

In fact, what lies in store for you in New Jersey will be …

The Roadmap of Success for your Physical Therapy Practice

Imagine this for a moment.

What if you put systems (and people) in place to become a simpler, leaner private practice while your competitors continued down the same, beaten path?

What if these systems (and people) afforded you an abundance of patients and freedom to FINALLY live life on your own terms?

What if you could converge the patient’s desire for physical therapy and the physician’s need to refer with YOU at the center of the opportunity?

What if you could identify a vacuum in the ‘referral space’ between you and a physician and leverage local media to get instant results with your marketing?

What if you could re-invent, grow, expand and multiply your practice in the next 12 months?

What if I offered to help you in achieving this vision for your practice, and your life in the rest of 2014?

Allow me to be candid. If you haven’t achieved certain financial goals in your practice by now, there’s no better time than the present because the opportunities and blueprints available at this year’s Summit are unlike any other time in the history of private practice.

There’s NEVER been a more Critical Time for your Practice

You don’t want to repeat the same mistakes made by most private practice owners.

They copy tactics from their competitors, they do what’s already failed and try to make it work. They add to the ‘clutter’ and come across as ‘(just another) physical therapy practice’ in a community crowded with other practices.

Here’s the big one – They think they are too smart for everyone else and they don’t need to learn marketing. This is unfortunate, because the only thing worse than NO belief is the WRONG belief.

At the other side of the spectrum is the private practice owner ready to learn from the experts. The same experts who have multiplied and systemized clinics, increased revenue year after year despite the biggest recession and toughest economy in five decades.

Because you are reading this, I know which side you are on.

That’s why I have put together the BIGGEST, most value-packed practice building event in the past four years that I’ve been hosting THE Event for entrepreneurial minded private practice owners like yourself.

This year is set to be the BIGGEST and most jam packed Private Practice Summit ever with all-NEW income boosting presentations from me, Nitin Chhoda, and a carefully selected team of “under the radar” private practice owners – all of whom are “in-the-trenches” everyday, actively building and growing their private practices and earning multiple six and even seven figures per year.

But before I reveal EXACTLY what’s included in the summit, I want you to know that time is already running out. You want to invest in yourself right away because if you wait too long, you’ll be left out in the cold since seats are limited.

When you REGISTER TODAY, you will discover the inside skills, strategies and techniques to:

  • Diversify your practice in the Obamacare Economy
  • Get the community to recognize you as the premier provider of rehabilitation and wellness services in your community
  • Convince your patients and local physicians to send you referrals…regularly
  • Implement on-going marketing campaigns that ACTUALLY work without breaking the bank
  • Identify, hire, retain and motivate staff to build your dream for you… giving you the independence to do what you want (treat, manage, take a day off in the middle of the week and spend time with the kids with the new-found freedom)

Do You Want the EZ, 3 Payment Option?

Do You Want To Bring Any Guests?

And that’s just the tip of the iceberg. But first, even if you already have a successful private practice, let me issue this WARNING …

Everything That Worked 6 Months Ago HAS STOPPED Working


Considering the fractured state of the economy and the ongoing threat of reimbursement cuts from Medicare, this is NOT the time for any private practice owner to be complacent or to rest on your laurels.

While some time-tested referral generation methods continue to work, their effectiveness DOUBLES with the use of technology, automation and new-world strategy in the dynamically changing world of private practice.

Now is the time to diversify your practice while your competitors who ‘know it all’ run the risk of being wiped out by savvy, evolving practices like yours. There is an unprecedented opportunity to jump to the top of the economic ladder and great fortunes will be made by those who conquer the ‘one dimensional mindset’ and build a multi-disciplinary practice that can stand on its own.

In the past 12 months, I have talked with hundreds of private practice owners who have seen their referrals dry up, and they have no idea what hit them in part because they think they ‘know it all’.

It’s ironic because we pursue CE workshops to update and refine our clinical expertise, but why hesitate to invest in personal growth and business development, especially since that’s not something we are trained for while in PT school?

This one-of-a-kind three-day meeting of the top minds in private practice will be a game-changer because the individuals who share their cutting-edge strategies and tactics are the ‘real deal’, not some ‘theoretical experts’ reading jargon from outdated manuscripts. I’ll introduce them shortly. But first…

Let me be Clear about what the 2014 Summit is NOT.

This is NOT your ordinary run-of-the-mill practice building seminar.

This is NOT about becoming a better clinician.

This is NOT a passive workshop where you sit back and take notes. We’ll get active. You’ll stand, you’ll cheer, you’ll pump your fist in the air as you discover ground breaking information. You’ll have FUN.

You Get Actionable Tactics To Apply Immediately

There is too much WRONG information around us and it’s hard to know who to believe and what to follow as a private practice owner.

Here’s an example – why waste time building fancy websites and having a ‘social media’ presence when you don’t have simple systems in place to maximize referrals from existing patients using scripts like “We are never too busy for your referrals?”.

I could go on and on, but I want to give you solutions, not better definitions of problems that you may or may not know about.

What you need is the right information, the right game plan, done-for-you blueprint and real-world examples that are working in today’s tough economy.

For the past few years, I have coached and mentored groups of success-minded physical therapists like yourself on ways to explode their practice by revealing my most advanced marketing techniques to attract new patients, hire staff, manage money, identify priorities and build a waiting list of patients eager to get in. The testimonials on this page will give you a sense of the success stories I’ve created along the way.

Since it’s a new year, I endeavored to do what I do best.

To kick things up a notch.

That’s why I have put together the most value-packed, no-nonsense workshop ever for entrepreneurial private practice owners like yourself. Truth be told, up until now I’ve only shared my best kept patient landing, referral generating secrets with my top paying private practice mastermind clients who pay as much as $30,000 to gain access to me. You’ll learn all the inside strategies to grow your practice, the kind of ‘top secret’ things you’ll never hear at traditional workshops. For example, you won’t hear “Market to physicians once a week to get referrals”. You’ll hear “Use THIS script and have your marketing person call the physician’s front desk at this time of day on day one, follow up with THIS letter mailed to the physician’s office on day five, drop in on day eight and get a confirmation for the personal interview with the physician on day ten. Automate all of these processes using THIS technology to mail letters, initiate phone calls and track everything precisely THIS way to measure return on investment. Rinse and repeat with all the physicians in your community.” Most attendees have reported a MINIMUM referral increase of 10-15% within 2-3 weeks of implementing some of my specific strategies.

Introducing The Speaker Line-Up for the Most IMPORTANT Private Practice Summit Ever…

I’ll let the testimonials on this event speak for me, but here’s one comment from an attendee that I will always remember.

“How Nitin managed to organize such a high-end program at such an affordable price is a mystery. By the end of the program, I had so many methods, great ideas, new business opportunities and friends it felt like I had taken advantage of Nitin.”

For over 7 years, I have been serving the physical therapy community providing events, products and books as well as running the #1 physical therapy marketing blog on the internet and Linkedin group for physical therapists, helping over 12,457 physical therapists and private practice owners live out their dreams and grow their practice each week.

Today I privately consult with practice owners and charge between $1,500-3,000 per hour of consulting. What I provide in one hour can literally take a practice off life support and help spring board it to success, I have done this many times and continue to do so. I am also the creator of technologies like Therapy Newsletter, Clinical Contact and the Referral Ignition training systems to help physical therapy private practice owners break free from the chains of being a ‘glorified employee’ in their own practice, allowing them to embrace and enjoy the ‘ownership lifestyle’.

Some consider me a true innovator and private practice management coach who combines a strong passion for marketing and extensive personal experience as a physical therapist in private practice to fuel the transformation of a private practice. I’ll tell you one thing about me – I will always have your best interests at heart, and will hold nothing back. I’ll personally make sure you are a happy attendee at the 2014 Summit, because I’m happy when you are happy.


With more than fifteen years of clinical experience and extensive continued education in outpatient orthopedic and athletic settings as a licensed physical therapist, Andrew Vertson has seen everything there is to see in private practice.

Andrew has worked with professional athletes from the NFL, NBA, NHL, Major League Baseball, in addition to numerous Olympic gold medalists and movie & television personalities.

In addition to successfully building 7 physical therapy private practices, Andrew has served as operations director of 8 other practices during his career.

Currently, he owns Intecore Physical Therapy with 3 offices in the Orange County, California area. Combined with his insight and experience, Andrew will teach you everything you need to grow your private practice from the ground up. You’ll discover how to manage a growing practice, which metrics to watch out for and how to motivate your staff.

Judy Cirullo is the owner of Oregon Spine and Physical Therapy and has been in private practice for over 35 years. She has owned 4 private practices in 4 states, and her current private practice in Eugene, Oregon has been in business since 1999. She has served as the founder and president to the the Aquatic Physical Therapy Section, APTA. She has played a role in the development of Practice Guidelines in Aquatic Physical Therapy.

Judy has contributed to several professional publications. She has been a guest lecturer and continuing education course presenter to various groups, local and national on topics related to mechanical approaches and treatment of spine related problems.

Judy has extensive experience with employer consulting services: POET, Fit 4 Duty Testing, JDA, Early intervention, Injury prevention and onsite treatment programs. The practice has recently added 2 other case based program and is implementing her exit strategy for retirement. Having seen several trends in healthcare over the past 35 years, Judy will provide her detailed insight into the past, present and future of private practice, and how you can be prepared for what lies ahead.  

As a follower of Nitin Chhoda and his products, Sydney knows what it takes to implement strategies to create a successful, thriving private practice. “Most things are easier said than done, that’s why I break down the to-do items step by step to increase patient and business flow.”

At Idaho Spine and Sports Physical Therapy, Sydney is the business manager, marketer, billing monitor, bookkeeper and much more. With a Bachelors in Communication, Sydney explains the details to immediately improving the cash flow of your business by; achieving 100% in patient collections, retaining at least a 95% arrival rate and reconciling your bank account deposits with your billing software. You will be given materials and directions to take back to your clinic to start seeing immediate changes.  

Every Speaker Will Overdeliver with Tactics on Marketing, Hiring and Automation For Your Private Practice…

And speaking of delivering… I want to share with you the three key things that separate the super successful private practice owners from those who are struggling day-to-day to make ends meet:

no1Simple Secret #1: The BIGGEST surge in your practice will happen when you start to work ‘on’ it and become a pioneer of innovation and marketing, and not when you are ‘in’ it being a clinician and documentation expert. You’ve got to see the forest through the trees if you want to thrive in the jungle.

no2Simple Secret #2: Successful practice owners hire the right people, invest in the right systems and grow their practices with deliberate, planned effort over a period of time. Nothing is left to chance. The result is consistent, predictable, and reliable income…week after week, month after month, year after year. Their counterparts fly by the seat of their pants. They act randomly…and as a result they produce income randomly. They complain, struggle, falter, and often fail.

no3Simple Secret #3: This is the big one. Successful practice owners learn, model and quickly implement things that are already working. They don’t reinvent the wheel. They don’t try to ‘figure it out’. You want to model the thoughts, actions, and behavior of successful individuals and implement quickly. In business, time is money.

Here’s the good news – you’ve got a weekend full of successful role models to follow at the 2014 Private Practice Summit – and they are willing to share EVERYTHING they know about building a successful practice!

I know this from personal experience and I put my money where my mouth is. I personally invest over $50,000.00 each year out of my pocket to network and mastermind with the brightest marketing minds on the planet…and not just in physical therapy private practice. Some of the biggest breakthroughs come when I discover a marketing or business strategy that’s working in another industry and figure out how to apply it to physical therapy private practice. And I’ll be sharing my best moneymaking and business-building information with you at the 2014 Private Practice Summit.

Here’s What To Expect

Session One: The SECRET To Unlimited Referrals In The Obamacare Economy
“Growing a practice involves marketing and analytics to identify your best referral sources. In this session, you will discover tips and strategies to diversity referral sources using campaigns to prospects, patients, physicians and the community.”
  • Transformation from Patient to Human Billboard – How to ethically “transform” your patients into referral sources with strategic marketing campaigns so that they refer consistently.
  • Igniting Overnight Expert Status – How to position yourself as the expert to trigger referrals from physicians without breaking the bank.
  • Get Past Gatekeepers Methodology – How to overcome “the brick wall” at physicians offices and get past gatekeepers by following THREE simple steps.
  • Hypnotic Word of Mouth Terminology – The new way to create word of mouth publicity that’s going to absolutely SURPRISE you with its simplicity(it’s something that was right under your nose all along)
Session Two: 25 Patient Marketing Strategies That Cost NOTHING
“The more patients you convert to referral sources, the more busy your practice will be. Learn how to leverage the low hanging fruit in your practice and ignite a wave of patient referrals”
  • Your Internal Syndicate – How to create strategic alliances (with the right people and businesses) that automatically bring new patients to your door.
  • Cracking The Code on Snail Mail – What to write (and not to write) in a regular mail postcard campaign that gives you positive ROI from the first mailing – no testing, tweaking, or time wasting (Imagine what this can do for your practice).
  • The Local Celebrity Tactic – How to become an instant local celebrity in your community.
  • Operation Get Patients – How to increase patient referrals with email, sms and telephone marketing.
Session Three: What Physicians Want.. And How To Give It To Them
“Can’t get physicians to refer? Tired of hospital monopolies? This session will turn the status quo upside down by revealing EXACTLY how to control the conversation with physicians.”

  • The physician power formula – Feeding psychological desires– Recognize and feed the fundamental triggers of fame, power, recognition and status with physicians, and completely transform the way you position yourself as a provider. If you are struggling to get physician referrals, this segment is critical for you.
  • How to make them want to refer – With a specific communication sequence, you can make physicians want to refer to your practice. You’ll discover how to craft an irresistible message LIVE in the seminar that’s customized for your practice. You’ll be able to implement it with a specific MODE of communication and more importantly, you’ll get the IMPACT you’ve always wanted.
  • How to identify potential referral sources – Unknown to you, there are several physicians in your community who could be referring to you, but aren’t doing so yet. You’ll learn how to reach them, why they aren’t referring, and how to overcome the objection to get them to start referring.
  • A done-for-you physician contact blueprint for your marketing person. – There’s no getting around it. The more facetime your practice (or someone representing your practice) has with a physician’s office, the better. There’s a caveat though. If you have a marketing person who’s flying by the seat of their pants, your results will be inconsistent at best. With a specific, proven plan, you can have a marketing person initiate contact, maintain relevant contact, nurture relationships and trigger referrals from physicians who’ve been dormant for years.
Session Four: The HIDDEN Truth Behind Search Engine Optimization… And Why Your Website Doesn’t Rank on Google
“March 2014 Update – The precise impact of Google’s recent updates on the search engine rankings of your practice, and why you should IMMEDIATELY get rid of any SEO services you have”
  • How to rank on the first page of Google For Your main keywords like “physical therapy (your town name)
  • How to do this in-house with 30 minutes a day from your front desk staff
  • Why you should STOP paying a SEO company to do this for you
  • How to achieve all the rankings you want in Google Local for a fraction of the cost of what you’d expect to pay (and this does not involve pay per click or any form of paid advertising)
  • How to use strategically timed press releases to convince Google to give you more top page rankings and recognition.
Session Five: Wicked Smart – Unbelievable Audience Insights

This is an interactive session where you, and other members of the audience get a chance to participate. Share the latest and most effective strategies you use to build your private practice and contribute to the collective insight of the event. You will be guaranteed one or more ‘A-HA’ moments.

Here’s how this came about. My mastermind clients and I get together three times a year to share what’s working, and we decided it would be beneficial for event attendees to get the same benefit from other savvy private practice owners in the audience (like you). That’s where the idea of the Wicked Smart was born.

This pioneering concept allows you to tap into the collective insight of the audience and learn what’s working now in our community to get more patients, recruit staff, manage staff, leverage technology and transform your financial future. This is one of the BIG highlights of the Private Practice Summit and is not to be missed under any circumstances!

All attendees are invited to participate and the winner receives a special prize!

Session Six: Simple Numbers, Big Results – The FIVE Simple Metrics That Can Skyrocket Your Profits

“Whatever you track and measure, you can grow. Learn how to manage your practice, monitor your metrics and grow it.”
  • The ascension plan for your practice – sustainability and transferability – As a private practice owner you want to set up your practice to run on its own over time. It needs to be a sustainable system that functions independent of your physical presence. Your practice must deliver consistent, quality care to your patients. If a practice has a plug and play system to market, treat, follow up, and bill, your potential clients value this quality immensely. As a practice owner you must sustain the value of your asset by building relationships that guarantee sustainability and transferability. This can only happen when your business is not dependent upon you. You need to implement strategies, over time, to separate yourself from the business. If you want to build a practice with the intention to sell it for the right price at the right time, then this segment is crucial for you.
  • How to create a vision for your practice– If you don’t have a roadmap for the future of your practice, this is one segment you don’t want to miss. Discover why conventional business plans backfire in MOST cases. Discover how to TURBO-CHARGE the speed at which you grow your practice and create a vision to set this plan in motion.
  • Improving cash flow and boosting value – Paying attention to detail around your practice’s cash flow is essential. Discover how to improve your cash flow, measure your cash flow, and plan your cash flow on a weekly basis.
  • How to evaluate key success & success metrics – This is crucial. Every private practice owner should understand their unique revenue drivers, along with how to measure and improve them. Identify specific drivers of your practice and how to set up basic measurement tools and metrics to ensure you are on the right path and if you’re not, what to do about it.
  • The step-by-step guide to creating infrastructure and setting goals– Establish the optimal foundation to achieve EXPLOSIVE growth in your practice. Maintain the fine line between investments in infrastructure and cost cutting measures that throttle growth in your practice.
Session Seven: Why The Traditional Hiring / Interviewing Process Is FLAWED.. And How To Get The Best Talent
“Henry Ford said: The smartest people in the world are the ones who hire individuals smarter than themselves”
  • Elimination method – How to avoid wasting your time interviewing candidates that are not the right fit for your practice
  • Boomerang positioning – How to set up ‘staff attraction ads’ that reflect the personality of your practice and help you hire the best candidates
  • Auto-pilot hiring - Discover the exact way to have Google help you hire your next great staff member without you having to lift a finger
  • Staff efficiency – Learn the exact strategies that your practice must have to ensure your staff is operating efficiently from top to bottom
  • Productivity meter technology - How to establish guidelines and protocols to easily gauge the productivity of your clinical and non-clinical staff
Session Eight: The Best of Wicked Smart

Yes, it’s that popular, that we have another session of Wicked Smart before we announce the winner.

The ideas come like a flood, and this gives every person an opportunity to enter to win the prize. This year, we are going to add our own unique twist to wicked smart (you have to be there to see it – it’s a lot of fun, extremely entertaining and most importantly – a TON of practice building insight) that’s going to be beneficial for your practice.

You are going to love WICKED SMART.

Session Nine: TEN Ways To Use Automated Technology To Get More Patients, Increase Revenue and Increase Patient Satisfaction
“As a practice owner, there is so much to do and so little time to get it done, learn how to automate the majority of your practice using free and inexpensive software tools. This allows you to focus on what you do best – treat patients.”
  • Discover how the use of automated email newsletters can help drive your credibility and build the reputation of your practice
  • How to cut costs and overhead by using automated appointment reminders (SMS, voice, email)
  • Learn how to effectively reach your prospects and patients 97% of the time using ‘multi-mode’ contact technology
  • Combining automated voice broadcasts and greeting cards to build a ‘follow up’ staff (without the costs)
  • Billing automation using revenue cycle management systems inherent in most reputable clearing houses (yes, something as complex as billing can indeed by automated to a large extent – this revelation will leave you speechless)
  • Learn how to replace one or more full time staff members using the techniques in this training
  • Firing Yourself: How to incorporate a simple strategy that will help you build your practice without you having to actually work more on it
  • Power Partner: Discovering when and if you should bring on a partner and what are the things to look for when considering this option
  • Explosive Time Management: How to the top people in our industry manage their day to day schedules to get more done in less time
  • Building To Sell: Everything you need to know if you’ve considered or ever want to sell your practice (this is practical information you need to know, doing this wrong will make you miss out on your opportunity to sell)

Session Ten: Oceans of Money – Programming Your Attitude, Action and Outcome to Influence Your Financial Destiny

  • Most private practices are losing more money on a daily basis than they are willing to admit. All of this is about to change.
  • You’ll learn how to safely, and legally keep more of the money you make
  • You’ll recover tens, possibly thousands of dollars of money that was lost through improper structuring and planning
  • Discover concepts that will help you achieve lasting wealth
  • Top ‘money management tips’ to help you increase cash flow
Session Eleven: Round Table QA with Nitin Chhoda
  • Come on the ‘hot seat’ and ask me any question you want about your practice
  • Tap into my collective insight and resources to gain more patients, hire staff, manage systems and grow your practice
  • It’s like you have your own personal success coach to help you grow your practice
  • I rarely do this, and it’s an opportunity for you to get your most pressing questions answered on the spot
  • A single insight could pay for your investment in the entire program.
Session Twelve: Private Practice Owner of the Year Award
  • The audience collectively votes for one lucky attendee who’ll walk away with the award.
  • Coveted award to gain recognition and status in crystal glass casing
  • Includes professional editorial press release creation and premium distribution through PR Web press release services.
  • A way for our community to recognize and reward the achievers among us


Do You Want the EZ, 3 Payment Option?

Do You Want To Bring Any Guests?

The Mantra – Simplify and Automate

The 2014 Summit will be a three day INTENSIVE practice building seminar where you will discover my most successful patient landing, referral generating, competition dominating GEMS that I’ve only previously shared with my private mastermind members.

This will not be a ‘generic’ seminar or a conference.

Sitting back and taking notes only, simply won’t cut it.

This will be an intensive knowledge transfer workshop.

You’re going to strategize and you must be willing to participate.

And you’ll discover more in-depth referral generation strategies in this weekend than most physical therapists and private practice owners do in a lifetime of working in our community.

For example, you’ll discover the complete patient ascension formula. Here’s a sneak peek.

I’ll also teach you how to maximize the before, during and after patient experience using a combination of people, systems and technology. This 30 minute presentation alone will pay for your investment in this program ten times over.

Finally, you’ll learn how to maximize every single stage of the patient encounter and maximize the lifetime value of the patient. This has a compounding effect on the revenue in your private practice.

Do You Want the EZ, 3 Payment Option?

Do You Want To Bring Any Guests?

Here’s What Others Have Said …



“A major plus in favor of Referral Ignition vs. certain competitors is the promptness of your replies, and the level of detail. Working with you is the best thing I ever did in my practice. This program has been game changing, and has helped me turn my practice around and save tens of thousands of dollars.”
Dean Tahtinen PT
“From near bankruptcy to a $2.2 million practice in less than six months. Nitin, you are a genius and have helped our practice come back from the brink, and things have never been better. Keep up the great work!”
William Linnenkohl PT


“Nitin, I thank God for people like you for sharing unselfishly of your knowledge! I am just fortunate enough to attend this weekend’s brain stimulating event! It was my pleasure and honor to meet you… Thank you very much!”
Ma Alicia Sidletskyy PT
“I’m coming away this weekend with a lot of tools that I can immediately implement when we get back to our clinic, and a lot of areas that we need to focus on and work on. This has been a wonderful asset to us this weekend.”
Carrie Jorgensen PT
“Thanks a million. You gave me a lot of insight and opened my eyes to many ideas I’m planning to implement it on my practice right away.”
Mohamed Sanad PT

“Exceptional value and money truly well spent. Thanks so much Nitin- YOU EXCEEDED my expectations!!!”
Dmitry Lang PT

“Nitin and his fellow speakers gave me a great insight in new marketing strategies both on-line and offline. I learned tons of interesting business building ideas that can be instantly implemented. Every speaker was awesome and had some unique knowledge to share. Thanks Nitin for giving me such an enriching learning experience. Keep up the good work.”
Mangesh Borkar PT
“I just want to say that it has been a great experience and I would highly recommend it to any clinician that owns their own practice. I have taken away so many tools that I’ll be able to use in my clinic.”
Rhonda Russ PT

Don’t Wait – Seats Are Limited

Attendance is limited, so you might not be able to get in if you wait too long. A maximum of one hundred attendees per workshop will guarantee plenty of interaction, networking and focus on YOUR specific private practice needs. Like I said… I’m going to share (step-by-step) all my most powerful referral generation systems, techniques, and strategies once only reserved for my exclusive “12 month mastermind clients.”

You’ll get the “what” and the “how” of creating highly effective marketing systems and campaigns that help you attract an endless number of patients.

You’ll even get ready-to-use done for you marketing material that’s virtually ‘plug and play’.

Best of all, a majority of the marketing systems I will give you are no cost or low cost strategies– so you can get all the patients and referrals you need on a limited budget.

When You Invest, Expect to Discover…

  • How to promote your services professionally and precisely, without looking desperate in front of referral sources
  • How to attract “Grade-A” patients who want, need, and will pay for your high quality care
  • Do’s and Don’ts of hiring a marketing / practice rep; defining their role and the criteria to find the BEST ones
  • How to overcome “referral resistance” from doctors by following three easy steps.
  • The 24 words that WILL absolutely KILL any chance of you getting a referral from a doctor
  • How to get physicians lining up to refer to you by wanting to come to your clinic (the ultimate role reversal – this strategy alone will be worth double the price of this workshop)
  • How to get your postcards and print ads to jump out at your prospects and convert them from prospects to patients
  • How to get local businesses to endorse you to their clients, giving you instant credibility as the rehabilitation expert in your community
  • How 10 minutes a week can help you improve your website, rank high in the search engines and transform your website into a lead generation machine
  • The THREE biggest mistakes made by 94% of private practice owners, and how to avoid them

Let Me Paint You a Picture…

Picture yourself checking your office voicemail at the end of a relaxing weekend. What if you had ten messages from prospective patients – all asking for more information about your physical therapy services and trying to get an appointment as quickly as possible.

Now imagine that you find another five emails the same day from prospective patients, and the day after, and the day after that for an entire week …all thanks to the insight you gained from the referral ignition workshop.

Let me take it a step further for you…just imagine if only half of these 30 prospects scheduled an initial evaluation at your clinic.

And let’s imagine that only half of these prospects became patients. Let’s assume that the average patient completes 12 visits, and your average reimbursement is $70 a visit.

This means that your average patient value is $840 (although the lifetime patient value is $2520, it’s something we’ll discuss when you attend the workshop, I’ll also teach you how to maximize it)

So if you had 15 new patients that week, that’s an average increase of $12,600 in your income that week.

Let’s imagine that this happens once a month, not once a week. If you earned an additional $12,600 a month, that’s an additional $151,200 in revenue for your practice!

What would this be worth to you?

“I wish I had met Nitin before I made the many marketing mistakes, which have cost me thousands of dollars. Nitin’s formula for a successful practice would work no matter what specialty services you offer. I highly recommend new owners and seasoned owners to attend one of his seminars.”
Brenda Ranagan PT
“Extremely valuable, a lot of great information, excellent ideas for new practice owners to really position yourself as an expert in your community. I can’t say enough good things about Nitin’s events.”
Tobin Forbus PT
“I was exhausted and exhilarated at the same time. The speakers and participants added a whole new dimension to the weekend.I have realized my vision and my TOP 3, now it’s time to go for it!”
Eileen Kurtz PT
“Phenomenal! I have been in practice for 19 years, 10 of them in private practice and there is nothing else like this out there. This has by far, the best seminar I’ve ever been to.”
Jane Nicoli PT

Truth be told, you might do even better, depending on how diligently you implement my step-by-step plan.

In fact I’ve consistently helped many of my mastermind clients boost revenue, and several of them are now generating over $100,000 a month (six figures) in income.

While these results are not typical, I can assure you, with total confidence, that if you take everything you learn and apply it, you will become a more efficient business owner.

So if you like what you are hearing, your next question is…

What’s the Investment to Attend THE Practice Building Event of the Year?

First off, you should know that just to join my private practice mastermind program (which is closed at the moment), you’d have to pay as much as $30,000.

But it’s not going to cost you anywhere near $30,000.00 to attend the 2014 Summit.

In fact it’s not going to even cost you half that. I want to make this affordable for anyone who is serious about learning real world physical therapy marketing systems, strategies and techniques for getting patients and referrals.

So here’s how I’ve decided to price the workshop…

You can make three monthly payments of $297 or you can make one payment of $697 – the choice is yours.

The fact is – You’ll recover that if you get one or two new patients from the strategies you learn.

It gets even better – for a limited time, You can bring a guest for an additional $197 and you can bring up to three guests!

Now, the choice is yours. Remember that space for this workshop is VERY limited because I’m only allowing (a maximum of) one hundred attendees to ensure that you have enough time to interact with the other attendees.

And to help you remove all doubt about the effectiveness of these strategies, techniques, systems I’m backing this entire thing with my 100% satisfaction money back guarantee.

I’m Ready to Claim My Seat at the 2014 Private Practice Summit…

Registration is simple… just click the button below. Once you register I’ll email you with all the particulars like the event hotel location, schedule for the day and other need-to-know details.

But WAIT…that’s not all…I have some BONUSES for you.


Cracking The Medicare Code: Combating Reimbursement Declines with a Multi-Disciplinary Approach To Patient Care


Every single time a patient comes in to your clinic, there is an opportunity to provide an additional, value-added service to the patient. With declining reimbursements, it is even more critical to diversify your practice and increase lifetime value of a patient in the process.

Here’s how this works.

It’s important to ask “what else can I offer this patient?” and organize the resources (people) and the systems (blueprints) to provide that service. For example, massage therapy is a logical extension of physical therapy in the patient’s mind. Why not, during discharge, ask patients “Would you like a free massage with our in-house massage therapist, and if you like it, you’ll pay a fee for subsequent massages?”

In this section, you’ll learn exactly what the Medicare regulations are, and how to combat them to build a successful practice.


Pilates Online CE Workshops – Not One, But Two Courses!

In partnership with the Pilates Institute of America (PIA), we are proud to offer you not one, but TWO online CE courses on Pilates. The “Pilates Essentials Online” course is designed for physical therapists who want to learn the foundation principles and philosophies of the late Joseph H. Pilates including his history, the benefits, the specific techniques and a few basic exercises of Pilates. It covers topics such as “What is Pilates?”, “The Order of Exercises” and “The Pilates Scoop” amongst others, helping to de-mystify and qualify this amazing method of movement. The home-study program (which comes via PDF document and MP3 audio) illuminates Pilates benefits for all who practice it and discusses ways that it can help teacher, therapist and student alike overcome those nagging backaches and neck-aches most often caused by muscular misuse and overuse. Several warm up and cool down exercises are taught in detail to establish a foundation of understanding and basic physical fitness upon which to build the other Pilates training courses. The PIA Pilates Essentials Course is a pre-requisite for all other PIA Pilates Courses including the Mat-1 Online Course which is also included as part of your registration.

Please Click Here to Download Online CE Course Information, Content and Continuing Education Information (including approval in your state) for “Pilates Essentials” and “Mat-1 Pilates” Online Courses

The “Mat 1 Pilates Online” course teaches the beginner and intermediate exercise repertoire of the late Joseph H. Pilates including many of his original exercises plus many regressions and progressions suitable for the PT patient.

The program teaches Pilates Mat exercises from a teacher or therapist perspective addressing such things as correct form, biomechanics, and corrective cueing both verbal and hands-on. The course is taught in a series of video clips showing the exercises, discussing the right and wrong techniques and highlighting the best ways to teach the sequences. After each video, students can study the details of the exercise in written form and take note and/or practice as necessary. Students receive enough information to teach a beginner through intermediate client/patient or group of client/patients Pilates Mat 1 class.

And even that’s not all…I haven’t told you about…

Top Secret BONUS #3

Although I can’t reveal what this is right now, you can be assured that this is the game changer for your practice. I’ll reveal this soon, but it’s going to be something that, by itself, will be worth the investment in the event.

And even that’s not all…. at the 2014 Private Practice Summit …One attendee will be named the…

Private Practice Owner of the Year


Imagine the BOOST this coveted award could give your private practice.

With this award prominently displayed in your clinic, expect to gain credibility and expert status with patients and physicians in your community.

That’s not all. TO help you get the most impact from this award we’ll have our editorial team write a professional press release (this would normally cost you $300). Once you approve it, we will submit the press release on your behalf using our premium account with PRWeb, the world’s #1 online press release distribution service (they charge $369 for their premium ‘advanced features plus’ press release – look it up on their website). Your press release will go to premier news outlets like the New York Times, USA Today and more, through the Associated Press. You can include video, attachments, images and links to engage your community and encourage people to share your story.

Share this release with your patients and on your website, letting the entire world know that you earned the “Private Practice Owner of The Year” award.

Instructions and the application on how to enter and WIN will be provided when you register for the 2014 Private Practice Summit.

Do You Want the EZ, 3 Payment Option?

Do You Want To Bring Any Guests?


When – April 25, 26, 27, 2014

Where – Renaissance Meadowlands Hotel, 801 Rutherford Avenue, Rutherford, New Jersey 07070 USA

How long – 9 am to 5 pm EST on Friday, Saturday. End at 3 pm EST on Sunday.

A New Future Awaits You…

Remember, there’s no risk on your part because I’m backing this entire workshop with my iron-clad clause “you better make money or you don’t pay a dime” money back guarantee.

So make sure to secure your spot at the upcoming workshop because space is VERY limited and the last thing you want to do is to miss out.

I look forward to personally meeting you and helping you take your private practice to the next level.

“Nitin puts together an awesome event filled with useful info that can benefit my practice right away. In fact, I already put 2 new ideas in motion this morning, less than 24hrs later!”
Daniel Tahany PT
“Exceeded my expectation. Highly recommend that you look into this if you’re a private practice owner who’s looking to grow your clinic. I think this is one of the best courses that you can take.”
Jerry Lopez PT
“A mind-blowing experience. If anyone considering opening up your own practice, this is the only seminar that will guide you step by step.”
Richard Serrano PT

“Awesome content. Nitin came through and provided content that exceeded the price of the event. He’s a great trainer and coach, very motivational. Well worth the money and the time.”
Mark Costas DDS

“A lot about specific strategies to market your practice and retain patients. Would recommend it for anybody. For the price that he charges for this conference, you get a lot of great information that you’ll actually be able to utilize.”
TJ Ablan PT

“The responses that I’m seeing from the physical therapists here in the meeting are incredible. This has been a very powerful meeting even for someone like me, who’s been in the industry for over 20 years.”
Jason Keel
“I’ve come away from this weekend with a wealth of knowledge. My head is spinning with all the new ideas I can go in and implement into my practice tomorrow to make a change. ”
Andrew Verston
“I had an awesome weekend. It was brilliant. I’m on fire. I look forward to going back home, back to my practice tomorrow and igniting everything that I learned. This was fantastic.”
Nita Bhatt PT
“Very extraordinarily interactive. People were completely engaged, learning all the time. And it was really a value creation, content-rich event. A phenomenal place to be. ”
Garrett Gunderson
“A wide range of information about the financial side of the practice as well as what we can do to grow in the future as well as what we need to do for cash-paying services to continue to keep patients engaged with our clinic. ”
Jeremiah Jorgensen PT
“I’ve learned so much that prepared me to get ready so that when I open from day one. I learned a lot and this is definitely, money well spent and you do not want to miss this.”
Guy Romain PT
“I came to the conference this weekend for some very specific things to fill some leaks in my practice and I’ve actually gotten several things that will help close leaks in my practice and will be able to impact my bottom line very quickly. ”
Blayne Liparoto PT
“24 years of going to physical therapy conferences and this is by far, the best money I’ve ever spent in my career. It was excellent. Nitin totally overdelivers. I am just really, really, really happy that I came. And I’m coming back.”
Tammy Koch PT
“Excellent ways, excellent marketing and strategic stuff that you can take home with you and put in on Monday morning”
Siang Ting Oh PT

“I am a physical therapist and own 3 physical therapy centers. As a speaker, I got even more excited with Nitin and the people he brought together. I need to go back and do more things. Overall, Nitin can help bring our practice to the next level.. Good job Nitin!”
David Cunic PT

“I am basically sick and tired of working for someone else. I feel like attending this course is the best thing I did in my life, because I have no hesitation to step ahead and open my one clinic”
Suresh Balesekar PT

“I just attended Nitin’s event and am incredibly excited about everything I learned, so excited that I am considering hiring a new employee. “
Khurram Khan PT

“Having been in practice for 20 years, I now know that working with Nitin will help me grow my practice in the future”
John Krupa PT

“I attended Nitin’s workshop on web based marketing – a real eye opener for me because we don’t do a lot of that in my clinic. We are still using the yellow pages.I walked away with a lot of great ideas that I can implement soon. I think he can help my practice a lot. I would recommend highly that you go to one of his seminars.”
Domenic Visocchi PT

“I was lucky to have attended Nitin’s talk and it was amazing.. he has such an amazing ability to think outside of the box and bring a different level to addressing normal business practices and applying it to physical therapy and that’s something that many people are not doing currently. I was very lucky to get a chance to sit and talk to him.. Anytime you get a chance to learn from this guy or rub elbows with him, you would be very very lucky to be able to do so.”
Lyniel Mitchell PT

“Nitin’s workshop on cash based niche programs was phenomenal, it got me hyped up. I recommended it to my general manager who had also attended one of his workshops and she was very excited about it too. I highly recommend anything that Nitin has to offer – wonderful ideas for your business.”
Brett Dalton PT

“I learnt a lot of new things from Nitin’s online/offline marketing workshop – social networking and blogs, I am looking forward to what it can do for my business, community and patients.I was very impressed with him as a speaker and what he had to offer for the clinical community.”
Peggy Brill PT

“I was so invigorated by Nitin, He took the whole fear factor out of marketing for me.He is an excellent presenter. He keeps you awake every minute and I highly highly recommend it.”
Carol Estherheist PT

“I just attended Nitin’s workshop and found it extremely helpful, very engaging, hilariously fun and I look forward to implementing the techniques he taught us. “
Tanya Yardley CEO Rehabilitation Motion Canada

“I highly recommend Nitin’s workshop. It was very informative, gave me a lot of great ideas that I am going to take home and implement right away. You need to go ahead and get into that workshop!”
Andrew Clark PT

“Great information, Nitin and his team took care of everything… Things we can apply tomorrow!”
Karen Rafferty PT

“I got ways of bringing more revenue into my practice, and some things I can implement within a week. This will generate more revenue and help us relieve stress. This gives me hope that this is not unreachable, it’s something we can definitely achieve”
Russ Poker PT

Seize the Moment.. Register Now

Do You Want the EZ, 3 Payment Option?

Do You Want To Bring Any Guests?

If you’re the type of private practice owner that I think you are…the type committed to building the best possible practice business; dedicated and willing to do whatever it takes to achieve your goals and create the life or your dreams, then you’re the type I want at the 2014 Private Practice Summit in Rutherford, NJ.

The 2014 Summit will be jam-packed with private practice owners just like you in attendance, and the energy in the room will be off the charts. I promise it will be a life-changing experience for both you and your clinic. Go ahead and reserve your seat TODAY.

And remember that I’m backing this entire event with my unconditional money back guarantee. These aren’t just words either… this is a REAL promise that if for any reason you feel that the information at 2014 the Summit can’t double or better your income, then talk to any staff member during the event and you will get a full refund – no questions asked – on the spot.

Committed to your success,


Nitin Chhoda

P.S. The “R” word is a hot topic of conversation again. Are we in a “recession”? Are “reimbursements” going to continue to decline? Well, for private practice owners who have attended past Private Practice Summits and applied the cutting-edge systems and strategies I teach, it doesn’t really matter. They create their own economy and their own channels of income that are not dependent on a handful of payors and referral sources.

The state of the economy is NOT the biggest factor in your success. It’s YOU and your attitude and desire to learn the new rules of running your clinic as an owner. If you’re the type that runs away from challenges…the type that’s ready to cower in fear, bury your head in the sand, ignore the abundance of NEW opportunities available for smart private practice owners to create a successful practice, then I am afraid this is NOT for you…

But if you’re the type of private practice owner I think you are…the type determined to overcome all obstacles and do whatever it takes to succeed…the type willing to invest in yourself, your clinic, your future, your family, your success, then you’ll want to join me and other like-minded physical therapists from across the country at the 2014 Private Practice Summit.

Top 5 Reasons to Attend


Reason #5:

Invest it in yourself, your know-how, your self-improvement, your financial success, your practice, your future.

Reason #4:

The government is NOT going to rescue private practice owners. In fact, they’ll probably make things more difficult than they already are. The truth is that the only person left to bail you out is yourself.

Reason #3:

What happens in your private practice, finances, and life STILL has more to do with how YOU think; what information YOU acquire; who YOU connect with; and what YOU do, more than anything else.

Reason #2:

You can’t just “wait this out” and hope everything will soon return to “normal.” Hoping is NOT a good strategy for success…and as I’ve warned you, a whole NEW Economy is developing, presenting NEW challenges and NEW opportunities, and requiring NEW strategies – which is why I consider this the Most IMPORTANT Private Practice Summit yet.

Reason #1:

The “Who’s Who” of physical therapy private practice will be there. This is THE once a year event where you can learn from the experts and network with other successful private practice owners in an event dedicated EXCLUSIVELY to helping private practice owners just like you to grow their businesses as quickly as possible.

YES Nitin! I’m Ready to Claim My Seat at the 2014 Private Practice Summit…Plus All the BONUSES

Do You Want the EZ, 3 Payment Option?

Do You Want To Bring Any Guests?

*Important Notice* Once you register you’ll receive an email with all the information such as hotel location, workshop time and schedule and a special unannounced bonus (you’re going to like this one) that I can’t mention here.