- How to create a vision for your practice– If you don’t have a roadmap for the future of your practice, this is one segment you don’t want to miss. David will explain why conventional business plans backfire in MOST cases. Discover how to TURBO-CHARGE the speed at which you grow your practice and create a vision to set this plan in motion.
- The step-by-step guide to creating infrastructure and setting goals– Establish the optimal foundation to achieve EXPLOSIVE growth in your practice. Maintain the fine line between investments in infrastructure and cost cutting measures that throttle growth in your practice. No one plans to fail, but most physical therapy private practice owners fail to plan for sudden growth; which leads to an inability to maintain growth when it does indeed happen. On the other hand, you can’t grow without adding infrastructure. David will teach you how to strike the right balance.
- The when and how of hiring and retaining staff – How to go about hiring the right people, using the right technology, and retaining the right professionals to keep you focused on your vision are critical components of growing your practice. Many times people hire too soon or too late, creating a cash flow crunch if it is not planned properly.
- How to evaluate key success & success metrics – This is crucial. Every private practice owner should understand their unique revenue drivers, along with how to measure and improve them. Dave will discuss specific drivers of your practice and how to set up basic measurement tools and metrics to ensure you are on the right path and if you’re not, what to do about it.
- Improving cash flow and boosting value – Paying attention to detail around your practice’s cash flow is essential. Dave will reveal simple ways to improve your cash flow, measure your cash flow, and plan your cash flow on a weekly basis.
- The ascension plan for your practice – sustainability and transferability – As a private practice owner you want to set up your practice to run on its own over time. It needs to be a sustainable system that functions independent of your physical presence. Your practice must deliver consistent, quality care to your patients. If a practice has a plug and play system to market, treat, follow up, and bill, your potential clients value this quality immensely. As a practice owner you must sustain the value of your asset by building relationships that guarantee sustainability and transferability. This can only happen when your business is not dependent upon you. You need to implement strategies, over time, to separate yourself from the business. If you want to build a practice with the intention to sell it for the right price at the right time, then this segment is crucial for you.
- How to grow your patient case load even in an uncertain economy or amidst competition from POPS and corporate clinics.
- How to promote your services professionally and precisely, without looking desperate, hungry, or like a “car salesman” (prepare to be SHOCKED when I reveal how EASY this is).
- How to ethically increase the number of patients you currently have within the next 6 weeks.
- How to attract “Grade-A” patients who want, need, and will pay for your high quality care.
- How to get lists of potential patients (yes, ACTUAL mailing lists of names, physical addresses, and phone numbers of prospective patients: right down to the ZIP CODE).
- What to write (and not to write) in a regular mail postcard campaign that gives you positive ROI from the first mailing – no testing, tweaking, or time wasting (Imagine what this can do for your practice).
- Do’s and Don’ts of hiring a marketing / practice rep; defining their role and the criteria to find the BEST ones (Hint: did you know their credentials DON’T matter one bit?).
- How to overcome “referral resistance” from doctors by following three easy steps.
- How to create strategic alliances (with the right people and businesses) that automatically bring new patients to your door.
- How to be a “secret shopper” with your competitors to identify their weaknesses, your strengths, looming threats, and hidden opportunities.
- The 24 words that WILL absolutely KILL any chance of you getting a referral from a doctor.
- How to easily overcome the four most common objections from doctors who are not referring.
- How to get local businesses to endorse you to their clients.
I’m also going to teach you:
- How to ethically “put a fence” around your patients and referral sources so you don’t lose them to your bigger competitors
- How to “get in the good books” of the gatekeepers, who will open all sorts of doors for you (this strategy ALONE will pay for the cost of the entire weekend)
- Do’s and don’ts of hosting patient appreciation days and educational seminars.
- The RIGHT way to ask for referrals from doctors without looking “needy”
- How you can leverage time (work with multiple clients at one time) with a powerful, proven, and tested exercise program
- How to tap into a cash paying group exercise model that will free you of the shackles of traditional insurance reimbursement (hint – this is an infinitely safer, healthier option for consumers than the wave of ‘fitness bootcamps’ that are sweeping the nation)
- The benefits of a social environment and the accountability inherent in a group atmosphere
- The exact tools to reach a new, untapped patient population with a group fitness program
- Answers to important questions like “Does a physical therapist have to conduct the program?”, “If not, then who should?” and the big one “If I am not teaching the program myself, can I still say that it was supervised or designed by a physical therapist?”
- How to rejuvenate your image and reactivate former patients; reconnect with doctors (methods to always say something new to them) and create a ‘buzz’ in the community
- Taking advantage of in-built, powerful viral growth possibilities; such programs often grow with little to no marketing since the participants bring in friends and family
- How to experience the luxury of delegating and growing such programs – when and how to hire a fitness professional or exercise physiologist to run the class and offer multiple programs
- Secret strategies to position yourself as the local expert in the community so that potential clients rush to participate in your program
- Checklist to help you determine if the group model should be a stand-alone business, an “upgrade” to current services, or a way to reactivate former patients in your practice
- In the trenches, time-tested techniques to use social media, newsletters, and blogging to drum up endless new clients month after month (and how to find reliable overseas employees for $4-$6 an hour to do all the work for you)
- Why you must differentiate or die in your private practice and how to do it immediately and effectively (with samples)
- How to increase the transactional value of every single patient
- The real purpose of a new patient………it’s not what you think
- Which prospects and patients give you the highest ROI with less marketing cost and how to find them and nurture them
- Two powerful motivators to get your patients and referral sources to take action
- Niche-specific marketing for the most ideal clients
- Why ‘who’ you are is more important than ‘what’ you do and how to create the ultimate ‘who’ personality
- The top 6 reasons patients don’t return
- Why list segmentation of your patients is critical to the survival of your practice and how to do it
- Why working ‘on’ your business makes you more money than working ‘in’ your business and how to do it
- How to “de-commoditize” your private practice and get out of the insurance game
- How to find your “Smoking Gun” and how to use it to increase profits in your private practice
- How to think like a strategist and implement like a ninja tactician
- The 7 Musts of Marketing – Turbocharging every aspect of your primary marketing efforts
- The biggest mistake most health care professionals make when presenting a treatment plan
- The ultimate litmus test for identifying profitable niches for your expert knowledge
- Delivery of your information – online versus live seminars
- How to establish ‘instant credibility’ with a book on your subject of expertise, get featured on Amazon without having to lift a finger (he will pull back the curtains to provide you with a take-home blueprint to hire a ghostwriter and build an outstanding cover for your book – all revealed in the Rolodex)
- How to create interest for your product or service by creating curiosity and building relationships
- The 3 tools solution to triangulate consumer pain for leveraging your products
- 1 secret “pure gold” method that gets insight into your prospects’ buying decisions
- Rolodex of online networks and websites that will provide plug-and-play solutions for you to mass market your technique to your target audience
- Precise techniques on how to create a winning product outline and deliver it
- A proven step by step process for overnight product creation
- 3 ways to guarantee a digital bestseller
- The precise action plan on how to achieve mass product syndication (so your product appears for sale in front of hundreds of thousands of potential clients seeking that solution in a matter of hours) and monetize the traffic for instant cash in your bank account
- How to create the X Factor Mindset for building wealth and skyrocketing your practice in the next 60 days
- Discover what your most important asset is and how to properly leverage it to increase retention and increase referrals.
- Create a cult like following in your community that positions you as the authority in your local market.
- The 3 Secrets of the X Factor Formula to create your own high yield ROI campaign.
- How to juggle family and business while experience the joys of both, without one overtaking the other
- Never before released money map… how to use it and profit when other therapists fight over your scraps
- Successful industry swipe and deploy files
- Doing more with less. The practical guide for business owners on a shoe string budget.
- “Sculpting & Polishing” the insiders guide to your ideal patient
- A birthday postcard to one patient that brought in $2,364 plus 2 referrals worth over $4K
- The “Big Bang Equals Big Bucks” strategy that positions your practice as the place for results in your community
Here are Just Some of The Elite Private Practice Owners Who Attended The 2011 Private Practice Summit. Over 80% Of The Attendees Provided Testimonials About The Quality of the Content and Strategies at the Event, as Shown Below…
It was my pleasure and honor to meet you… I was the quiet one but actively busy absorbing all information!!! Thank you very much!!!”
1. Engage in high level activity. Don’t make the attempt to wear multiple hats.
2. Be systematic. There’s a distinct difference from being strategical versus tactical.
3. Adapt to the medical paradigm shift that’s happening before our eyes. We must rely not so heavily on insurance, and incorporate publicly sought out programs that are cash based. I intend to attend next year and would be willing to endorse Practice Summit to anyone who has the slightest inclination to transform their company – their life.
The Practice Summit this weekend by far exceeded the expectations that I had.
How you improved something that was already so awesome is an inspiration and a lesson. Regardless of how great you may think your practice is there is always room for improvement. Always review what you have built to see how you can tweak it. In our ever-changing world, Even the most successful of systems should be reevaluated and assessed for areas that can be improved. Better than knowing even the best of the best can be improved, I have the resources to make it happen! A relatively short time ago I did not have the skill set necessary, I do now.
If I fail to implement the processes to improve my practice I cannot expect to attain/maintain the practice I strive to build. Best of all I do not have to do it all myself. Resources, templates, outlines, forms are also provided. Opportunities throughout the weekend existed to begin relationships with like-minded therapists from all over the country and Canada. I left with a new group of colleagues, friends and contacts. Through the giving hand philosophy you promote I shared and received some great resources —so refreshing not to be in a strangling competitive environment prevalent in these difficult times.
I brought a colleague who owns a private practice in a neighboring town, she was blown away. Initially some attendees thought it strange I would share with a competitor. It was not long before they realized it is not the private practice down the road we need to work against but with. Strengthening our profession is a win/win situation. I have and will continue to tell all therapists to attend a seminar with Nitin Chhoda whether or not they have a private practice. Information learned will make you a more valuable employee.
Increase your understanding in why your employer may be making the decisions they make. Understanding the business side of a private practice may aid you to facilitate positive changes, to improve your work environment and negotiate benefits package. Thank you to the entire staff of PP Summit for making the weekend even better by addressing all of our needs. The raffles, prizes, meals and cocktail party were all fun bonuses. Sincerely,
I’ve been watching/reading his stuff for 2 years now and decided to take the plunge and be an active participant in his conference. One word best describes this life altering experience, “AMAZING…” The tools, contacts and material that I left with will completely transform how I run my successful PT practice. I feel blessed to have had this truly wonderful experience and look forward to many years of continued growth and development with Nitin and his team.
“Private Practice Summit 2011″ event was an eye opener for me. In past, I have not met a rehabilitation professional so willing to help other rehabilitation professionals succeed. Your efforts were sincere and outpouring with NO NONSENSE strategies related to marketing and running a successful physical therapy practice. Expert panel presented during the summit was very knowledgeable and willing to share their experience. As for me, I was able to meet my peers from all over the United States and share our business and marketing cultures.
I was delighted to observe that no one was holding anything back and was eager to share their experience and help others find solutions. Finally, I would like to commend you for your expertise and coming up with marketing strategies for physical therapists in a concrete effective package, which if implemented correctly, can help me and other attendees to see our practice grow exponentially. Thank you for offering me such a great experience. I look forward to next year event.
After attending your private practice summit I finally feel like I can take control over my referrals. You covered everything and didn’t hold back. Also, you hosted a first class event and didn’t spare a penny. This course was a steal. Thanks again.
It has helped me to understand both the strengths and the weaknesses of my practice and what I can and should do to correct those weaknesses. There are so many ideas that were presented that I plan on implementing as soon as possible. Thanks to Nitin and all his presenters for giving hope that I can really work on my business and not in my business moving forward. Thanks a lot.
I have realized my vision and my TOP 3, now it’s time to go for it! I will definitely be back next year and hope to begin Referral Ignition, Therapy Newsletter, and become a member of the Masterminds in the near future. (I almost don’t want too many people knowing how valuable this Summit was, I want to keep it all to ourselves!)
There were raffles and prizes, a Tasty HOT lunch both days. And, every speaker that got on stage was simply inspired!! A free functional assessment seminar on Friday was just icing(free CEUs, people). Right now, I’m just wrapping my mind around the wealth of information presented, dare I say it was too much No, I dare not. However I can truly say that it was an exceptional value and money truly well spent. Thanks so much Nitin- YOU EXCEEDED my expectations!!!
I know that when I implement any of the techniques and ideas that I received this weekend, it will have a huge impact on my practice and my bottom line. It was by far the best marketing conference I have ever been to, and I have been to many. Thanks again Nitin.
Now I know what I have to do and how to single out in my local community, how to bring new patients in and most importantly, how to make life easier and spending more time with friends and family. I see you next year.
I want to make sure you can make notes home with every piece of valuable information from this jam-packed weekend, so I will make the entire attendee handbook available for you to download digitally.
Listen to the audio recordings from ALL the speakers on your Ipod or MP3 player. You’ll be able to listen to this gamechanging content while you are at the gym or in your car (just burn the audio tracks to your CD player)
It’s as if you were at the event – access all the speaker powerpoints, so you can follow along as you watch the videos. You’ll be able to make notes in the handbook and follow along with the powerpoints as you watch the videos. This is the next best thing to being present at the actual event.
Most events like these are conferences with hundreds of people and hundreds of vendors with few, if any take home nuggets and ZERO access to the experts. This event will NOT be packed with people. It is only open to 100 attendees – in fact, it will be like a small, private workshop that will transform your practice.
Would you pay $1,997 for the recordings of an event like this?
How about half? Would you pay $997?
…but you won’t pay $1,997 for the recordings. You won’t even pay $997.
In fact, I want to make sure that EVERY private practice owner who wants access to this business-boosting event can get access. So I’ve set the fee for the digital recordings at only $697 , that’s less than HALF the income you will get from ONE new patient.
And to make it even more convenient for you, we’ve added the EZ – Pay monthly installment option – 3 EZ monthly payments of $297
I want you to be as confident and comfortable about this decision as possible. Just in case you’re a little skeptical, I want you to know that you are protected by my Iron Clad, “No Fine Print “- 100% Money Back Guarantee.
I’m determined to never have an unhappy attendee so I’m backing it up with this incredible guarantee.
You can be certain that this content will change your life and your business. You’ll have to ACT RIGHT NOW if you want the recordings. Plus, if you wait, not only will you pay more but you will also lose out on the INVALUABLE fast action bonuses.
I want you to understand that I have already done 95% of the work for you. I’ve gathered the best, brightest and most profitable minds in private practice for this event.
I have convinced them to share ALL their strategies with you.
The Recordings of the 2011 Private Practice Summit will breathe new life into your practice, completely energize you and your marketing efforts, give you a step by step plan to achieve a lifestyle of freedom and independence, and open up new possibilities for you with insights from fellow success-minded private practice owners.
You need to get the recordings of this three-day event if you want to get more patients, hire new staff, grow your income, and live a life of freedom and independence.
The concepts and implementation techniques at past events have changed lives and resulted in financial and lifestyle breakthroughs for every attendee.
Now it’s your turn, and I look forward to transforming your practice and taking it to a whole new level.
I’ll overdeliver with the recordings of this program, and you can take that to the bank.
Committed to your success,
Nitin Chhoda
P.S. Unless you’re in self-sabotage mode or you’ve simply given up on making your financial goals come true and taking your practice to new heights, you have no excuse not to get the recordings of the 2011 Private Practice Summit.
Thank you for reading. God bless and I hope you find what you are looking for in your private practice.